MarcomBest 11-14 November 2013
Location: National Convention Center, Hanoi, Vietnam


National Convention Center

Proud Host of AdAsia 2013

The Vietnam National Convention Center (NCC) is located in the Southwest quarter of central Hanoi.

NCC was initially constructed to provide a convention center suitable for events of both national and international stature. Though completed in September of 2006, NCC remains today one of the three largest convention centers in all of Southeast Asia.

Having the distinction of being Vietnam’s most technologically advanced auditorium; its beautifully harmonious architecture and lower synchronous technical infrastructure all developed in accordance with modern international standards – have served to influence many to consider the NCC a keystone project of unparalleled significance for Vietnam and an iconic symbol of architectural expertise yet to be surpassed in the 21st century.

NCC is indeed the perfect venue for business seminars; organizational rallies; conferences of the Party and State; musical performing arts events; or any type of social gathering featuring large crowds where top quality customer service must still be afforded the guests. With the numerous special features offered within its main hall, lobby, and meeting rooms – combined with support systems of unrivaled dependability in the areas of security, safety, auxiliary power supplies and the like – NCC will surely remain the premier destination for organizers of both national and international events far into the foreseeable future.



NCC’s uniquely modern design was awarded Vietnam’s highest honors for architectural excellence in the year 2006. The layout of the main building of the NCC was patterned after conceptual elements relating to Ha Long Bay’s 1,000 year old cultural heritage; and the building was designed and named the "Corrugated Sea" by the renowned German architect Meinhard von Gerkan. Architect von Gerkan – who also won the design competition for the Vietnam Parliament Building – submitted four separate designs titled respectively: "Corrugated Sea"; "Shining Star"; "Reunion"; and "Flower in the Lake." To choose from the official designs for submission to the government; the NCC Project Management team invited 31 leading architects to evaluate all four designs and to rate them according to their personal preferences. In an extremely surprising outcome; the 31 member group unanimously chose the "Corrugated Sea" design as their favorite!

One of the most outstanding features of this design is the undulating corrugated roof; the centerpiece of which rises up much like a gigantic wave enveloping the great hall underneath!

This stylized roof is comprised of seven separate layers of specially formulated materials which are listed as follows from top to bottom: Optical Netting; Kalzip Aluminum; Mineral Cotton; Bitumen Membrane; Cement Sheeting; Wave Tiles and Structural Steel. The global stability of the NCC is maintained by reinforced concrete shear walls which stabilize the structure against horizontal loading forces such as those produced by strong winds or earthquakes.

While the NCC’s design structure was quite obviously influenced by patterns regularly occurring in nature; lying as it does – bordered on either side by the waters of Hoan Kiem Lake – the NCC’s positioning within its natural surroundings remains most idealic according to the ancient art of Geomancy.

Function Space

NCC covers a total area of ​​64 hectares; inclusive of the main building, green campus, outdoor parking area, underground parking garage, helipad and other logistical support facilities.

NCC’s transportation systems are quite convenient for the comings and goings of the NCC’s guests, while at the same time they satisfy the security requirements for all but the most extraordinary of circumstances.

The main building is comprised of 50 meter high structural components featuring 5 floors plus the basement; with the total floor space amounting to more than 60,000 square meters – excluding the basement areas.

In the very front of the main building is the imposing Fountain Square area which covers an area of approximately 10,000 square meters. The square’s design combines a subtle harmony of well manicured lawns, attractive flower gardens and peaceful green park lands which play host to a modern outdoor theater system.

On the Western side of the Fountain Square lays the NCC Helipad complex which is designed and equipped to accommodate almost any model of modern helicopter.

In addition to its standard parking areas, the NCC also features an underground parking facility located under the Fountain Square which is capable of holding more than 1,000 vehicles of all shapes and sizes.

The Hanoi Museum is located in the Northeast section of the main building; in the West you’ll find the magnificent Luxury Villas; and residing in the Northwest section is the 5-star JW Marriott Hotel Hanoi.

The grounds surrounding the main building are host to a mixture of rare trees which dot the landscape bordering Hoang Ba Temple. There is also a collection of 30 marvelously crafted stone statues featured there – that were produced over a 15 year period in the Marble Mountain carving villages of Da Nang by the famous sculptor Nguyen Long Buu. While the smallest statue is 2.5 meters high and weighs in at 2.5 tons; the largest of the statues is 3.5 meters high and weighs a full 7.5 tons!

Security System

The NCC is equipped with the most modern advanced security systems on the market, including:

- A Closed circuit surveillance system encompassing the entirety of the NCC grounds and main building

- A public address system for warning of any problems within the NCC complex

- An extremely high-tech access control system featuring motion detection and computerized door controls

- A state of the art fire alarm system capable of automatically extinguishing many types of fires

- A backup power supply system capable of 24 hour operations if necessary

- A solar power battery system capable of both heating and lighting the main building in emergencies

- Modern building management systems with computerized energy management and lighting controls

Lastly; the NCC is equipped with extensively engineered anti-earthquake systems; the many emergency exit points are most expertly planned and positioned, and many of the components used in the NCC’s construction were by design comprised of fireproof and self extinguishing materials.