MarcomBest 11-14 November 2013
Location: National Convention Center, Hanoi, Vietnam
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Hot Air Balloon Show

“Asian Wings”: A Special Hot Air Balloon Show for Welcoming the Asian Advertising Congress 2013 to Vietnam

Hot Air Balloons are an especially big and beautiful type of airship that are becoming more and more prevalent around the world today as technological advances continue to make them safer, cheaper, and easier to operate. Riding in Hot Air Balloons is an exhilarating tourism draw in many places; while featuring Hot Air Balloons as decorative attractions at festivals as well as holding competitive Hot Air Balloon races are both becoming more widespread activities all the time.

Hot Air Balloons are a uniquely attractive advertising medium used to display commercial trademarks and logos to an audience spread out over vast geographic areas.  Within the last 10 years Hot Air Balloons have been used frequently in Vietnam to augment local advertising campaigns and to serve as attention-grabbers at domestic & international festivals.

SCHEDULED PROGRAM:

•   Spectaular Airshow

From 7:00 to 9:00 AM, everyday from NOV 11th to the 14th; Hot Air Balloons featuring the logos of Adasia 2013 & the logos of various sponsors will take off from Sudico; near the National Convention Center, and will pass across the northern sky of Dan Phuong-Hoai Duc and Dong Anh districts (about 20 km). These balloons will land after flying as close as possible to the waters of the Red River.

•   Opening Ceremony Night

From 6:00 to 8:00 PM on NOV 11th; there will be a Hot Air Balloon on display in the front of the National Convention Center as a decorative element of the opening ceremonies of AdAsia 2013.

•   Nightglow Balloons

In the evening of NOV 13th & NOV 14th; approximately 10 lighted “Nightglow” balloons will be on display for public viewing at the Sudico area, with another 5 or more balloons appearing at the gala farewell dinner event at the Bao Son Paradise Theme Park.

The Ballooning Show has been organized for the event by Victory Mind Company Limited (HCMC-Vietnam), a member of the VAA.