MarcomBest 11-14 November 2013
Location: National Convention Center, Hanoi, Vietnam
Rose Tsou

Rose Tsou
Yahoo! Inc.
Senior Vice President of Asia Pacific Region
































Day Three: November 14th

The Yahoo Re-engineering Story

Ms. Rose Tsou served as a Senior Vice President of APAC Region at Yahoo! Inc. since April 2007. Ms. Tsou is responsible for managing Yahoo!'s businesses in Korea, Hong Kong, Taiwan, Southeast Asia and India.

From 2000 to 2007, she served as Managing Director of Yahoo! Taiwan and led the acquisition of Kimo, a local portal site, in 2001, and subsequently successfully integrated the two companies to make the brand Yahoo! synonymous with the internet in Taiwan. Under her leadership Yahoo! Auction became the most successful auctioneer in the market.

In 2007, she led the acquisition of Wretch, Taiwan's leading blog and photo site, further cementing Yahoo! Taiwan's leading edge.

In 2008, under her leadership, Yahoo! acquired Taiwan ecommerce company Monday, an important strategic milestone that provided Yahoo! Taiwan full capabilities in ecommerce from b2c shopping, c2c auction to an online store solution. She possesses solid experience in management, marketing and mass communication. Prior to Yahoo!, Ms. Tsou served as General Manager of MTV Taiwan for more than two years, leading efforts to make MTV the most popular music channel. Earlier in her career, she held marketing positions at UFO/ Warner Music, Procter & Gamble Taiwan and Ogilvy & Mather Taiwan. She Chairs the board at Yahoo!'s joint venture operations in Australia and New Zealand. Ms. Tsou holds an MBA from J L Kellogg School of Management Northwestern University and a Master degree in Mass Communication from Boston University.