MarcomBest 11-14 November 2013
Location: National Convention Center, Hanoi, Vietnam
Rahul Sharma

Rahul Sharma
Co Founder
Micromax Informatics Limited

 

 

 

 

Day One: November 12th

How to be a David in an era of Multinational Goliaths
 

Mr. Rahul Sharma, Co-founder, Micromax Informatics Limited, is the driving force behind Micromax’s commendable position in the Indian mobile handset market. The phenomenal growth of Micromax can be attributed to Rahul’s dynamic leadership who brings with him over 15 years of enriching industry experience. An unparalleled increase in revenue inflow further substantiates the midas touch that Rahul has brought to the company and an equally impressive growth of that highlights the consistency of his leadership.

Under Rahul’s leadership, Micromax Informatics Limited has incurred revenues of Rs. 3168 crore in FY 2012-13. His stellar guidance and mentoring has helped the company garner a 24.3% market share in the smartphone segment in India as per the CMR report for April 2013. The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards.

What started as an IT software company with a handful of employees is now the largest Indian mobile brand with unparalleled offerings including mobiles, tablets, data cards and televisions, aiming to be the preferred Screen partner for the consumers. With Rahul’s futuristic vision, the company has emerged as the Most INNOVATIVE global mobility brand by challenging the status quo that ‘Innovations come at a price’. Upholding the philosophy of creating one’s own roadmaps, Rahul, along with his peers – Rajesh Agarwal, Vikas Jain and Sumeet Arora, scripted the success story of Micromax since its inception in 2008 and in less than five years, transformed the company into one of India’s largest handset manufacturing companies. Inspired by a compelling incident of Behrampur (a small village in West Bengal with limited power supply), Rahul came up with the idea of a phone with 30 days battery back-up which turned out to be a huge success in the market.

Rahul takes great pride in investing all his energy and deep commitment to quality in improving the business performance of his organization. Passionate about being a catalyst for change, Rahul is a rare combination of business acumen and a creative mind and is adept at leveraging his knowledge, skills and expertise to maximize people’s potential.

Micromax today has presence in more than 560 districts through 125,000 retail outlets in India. The company has sales presence spread across Bangladesh, Sri Lanka and Nepal.

For the successful person he is today, Rahul considers his father to be his true inspiration in life, his real hero. It was his father who instilled in Rahul a strong work ethic, honesty, sincerity and humility.

Rahul brings vibrancy and agility to the work place, which comes from his personal passion towards sporty and fast cars. He is an ardent follower of Formula 1 racing and also spends his free time reading autobiographies of successful leaders.

Achievements

Rahul’s leadership was instrumental in Micromax winning accolades and awards at prominent business forums. Micromax was the ‘Emerging Company of the Year 2011’ as per India’s leading telecom magazine- Voice & Data. Recently, it has also bagged the FIEO Telecom Technology Awards and Power Brands 360 Award. In recognition of his achievements, Rahul was adjudged one of the Forbes Person of the Year 2010.