MarcomBest 11-14 November 2013
Location: National Convention Center, Hanoi, Vietnam
Tom Doctofoff

Tom Doctofoff
CEO JWT Shanghai





Day Two: November 13th

Branding Secrets in the Digital / New Era

Tom, born and bred in America’s Detroit and educated in Chicago, somehow took a detour to Hong Kong in 1994, then to Shanghai in 1998, and never quite made it back to the States. In the meantime, he has become one of Asia’s most respected and well-connected marketing professionals. His unique combination of pan-Asian work, plus more than a decade experience in China, has made him a leading expert in the cross-border management of brand architecture and brand building.

Tom started his advertising career at Leo Burnett in Chicago but jumped ship to JWT (Chicago). In 1994, he moved to Hong Kong as Regional Business Director for clients such as Pepsi, Philip Morris/Kraft and Citibank. In 1998, he landed in China as the Managing Director of JWT Shanghai. In 2002, he was appointed Northeast Asia Area Director (China, Taiwan, Hong Kong and Korea) and Greater China CEO, and in 2008, also assumed leadership of JWT Japan.

Tom completed his undergraduate studies at Northwestern University (Evanston, IL) and holds an MBA from the University of Chicago.

Tom is a sought after keynote speaker for events such as the International Advertising Association’s global symposium, University of Chicago’s Global Management Conference, the China Luxury Summit and the JPMorgan Asia Pacific Equities conference. He has also authored two best-selling books on Chinese consumers; "Billions: Selling to the New Chinese Consumer” and "What Chinese Want”, which was published in 2012.

Tom, who was selected to be an Official Torchbearer for the Beijing 2008 Olympics, lives in Shanghai and speaks fluent Mandarin.