MarcomBest 11-14 November 2013
Location: National Convention Center, Hanoi, Vietnam
Micheal Barden

Micheal Barden
Microsoft
Director of Ad Incubation and R&D

 

 

 

 

Day Two: November 13th

Can Creativity and Scale Co-Exist?

Michael owns the strategy and ideation process for creating next generation custom rich formats for Microsoft devices and services.  In addition to the product development work done internally, he spends time evangelizing to marketing executives on Microsoft’s custom digital advertising strategy, working with creative agencies on co-development of new rich media formats and media agencies to drive revenue opportunities for beta pilots.  Michael has worked in the custom rich media business at Microsoft Advertising for 8+ years. 

In previous positions, Michael worked at Saatchi and Saatchi as an Interactive Producer, a Brand Marketing Manager for Creative Labs and managed his own freelance design company in Los Angeles prior to his current role at Microsoft.

Michael holds a Bachelor of Science Commerce in Marketing from Santa Clara University.