MarcomBest 11-14 November 2013
Location: National Convention Center, Hanoi, Vietnam
Don Peppers

Don Peppers
Author, Speaker, Founding Partner of Peppers & Rogers Group





Day One: November 12th

The One-to-One Future of Business Relationships

Recognized for more than 20 years as one of the world’s leading authorities on customer-focused business strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centric management consulting firm. The Times of London has listed Don among their “Top 50 Business Brains,” Accenture has included him in its global list of the “Top 100 Business Intellectuals,” and the U.K.’s Chartered Institute for Marketing put him on its list of the “50 most influential thinkers in marketing and business today.”

Don has a popular voice in the worldwide media and writes frequently as a thought leader for both and His writing, along with his keynote presentations and executive workshops, routinely focus on the business issues that today’s global enterprises are grappling with, while trying to maintain a competitive edge in their marketplace. These include:

• Building stronger customer relationships, better customer experiences, and trust

• Balancing long- and short-term financial goals by focusing on customer value

• Engaging employees in order to create a stronger, more competitive corporate culture

• Stimulating innovative thinking and benefiting from new ideas within a firm

• Dealing with social media, customer advocacy, and increasing levels of business transparency.

With co-author Martha Rogers, Ph.D., Peppers has produced a legacy of international bestsellers collectively selling well over a million copies in 18 languages. Peppers’ and Rogers’ newest book, their ninth together, is Extreme Trust: Honesty as a Competitive Advantage. It argues that social networks and rapidly increasing transparency have combined to raise customer expectations regarding the trustworthiness of the companies and organizations they deal with.

Peppers and Rogers are often credited with having launched the CRM revolution with their very first book, The One to One Future: Building Relationships One Customer at a Time (1993). Inc. Magazine managing editor George Gendron called this book “one of the two or three most important business books ever written,” while Business Week called it the “bible of the new marketing.” And in 2011, the authors released a second, updated edition of their widely used CRM textbook for university use in graduate level courses, Managing Customer Relationships: A Strategic Perspective.

Previously, Peppers served as the CEO of a top-20 direct marketing agency (Perkins/Butler Direct Marketing, a division of Chiat/Day), and his 1995 book Life’s a Pitch: Then You Buy (1995) chronicles his exploits as a celebrated new-business rainmaker in the advertising industry. Prior to Madison Avenue, he worked as an economist in the oil industry, and as the director of accounting for a regional airline. He holds a B.S. in astronautical engineering from the U.S. Air Force Academy and a Master’s in Public Affairs from Princeton University’s Woodrow Wilson School. He is a competitive runner and very happily married father of five.

Don Peppers, Founding Partner
To learn more about speaking opportunities contact:
Michael Dandrea 203-989-2204 or