MarcomBest 11-14 November 2013
Location: National Convention Center, Hanoi, Vietnam
Hermawan Kartajaya

Hermawan Kartajaya
President of World Marketing Association
Co-author of five books with Philip Kotler
President & CEO MarkplusInc





Day Three: November 14th

New Wave Marketing: Reframing the Communication

Hermawan Kartajaya is the President of World Marketing Association and a co-founder of Asia Marketing Federation. In 2003, he was named by the United Kingdom’s Chartered Institute of Marketing on the list of "50 Gurus Who Have Shaped the Future of Marketing" that includes the likes of Philip Kotler, David Aaker, Gary Hamel, Tom Peters, and Seth Godin. In 2009, he received the Distinguished Global Leadership Award from the Pan-Pacific Business Association at the University of Nebraska- Lincoln.

He is a unique combination of a thinker of strategic business concepts, particularly in marketing, and a practitioner. He has written five international books with Philip Kotler—the father of modern marketing. His latest book, Marketing 3.0 is widely acknowledged globally and is translated into 23 non-English languages around the world. His marketing concepts can also be found in Global Marketing Management  and Principles of Global Marketing textbooks by Warren Keegan—the world’s renown expert of global marketing. To help companies in Southeast Asia grow, he founded MarkPlus, Inc.— Southeast Asia’s leading professional services firm in the area of marketing consulting, research, and training—in 1990. Prior to leading his own firm, he was the sales and distribution director of a major consumer goods company.

Hermawan Kartajaya is also an internationally acknowledged speaker and lecturer. He attended Harvard Business School’s Program on Case Method and Participant-Centered Learning in Boston and Beijing, exclusively designed for senior professors and deans of universities in Greater China and Singapore. Since 2006, he guest lectured for Nanyang MBA and Nanyang Fellows Programme in Singapore. He has been invited as a speaker by seminars and conferences around the world. Recently, he became the first speaker at the World Marketing Summit 2012 in Dhaka, Bangladesh. He was also the keynote speaker for the QSP Summit 2012 in Porto, Portugal and a featured speaker for the Kellogg Innovation Network Global Summit 2012 in Evanston, US.   



  • Marketing 3.0: From Mind to Heart to the Human Spirit; Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, John Wiley & Sons, 2010; Translated into 23 languages;


  • Rethinking Marketing: Sustainable Market-ing Enterprise in Asia; Philip Kotler, Hermawan Kartajaya, Hooi Den Huan (Nanyang Business School, Singapore), Sandra Liu (University of Indiana), Prentice Hall, 2008 second edition/2002 first edition; Text-book in Nanyang Business School;


  • Think ASEAN! Rethinking Marketing toward ASEAN Community 2015; Philip Kotler, Hermawan Kartajaya and Hooi Den Huan, McGraw Hill, 2006; Translated into Korean and Japanese;


  • Attracting Investors: A Marketing Approach to Finding Funds For Your Business; Philip Kotler, Hermawan Kartajaya and S. David Young (INSEAD), John Wiley & Sons, 2004;


  • Repositioning Asia: From Bubble to Sustainable Economy; Philip Kotler and Hermawan Kartajaya, John Wiley & Sons, 2000; Translated to Thai, Japanese, and Indonesian.

Corporate Posts


  • Founder and President, MarkPlus, Inc., a leading marketing professional service firm in



  • Former Director of Sales and Distribution, HM Sampoerna

Professional Affiliations


  • President, World Marketing Association
  • Co-founder and Patron, Asia Marketing Federation
  • Professional Recognitions
  • “50 Gurus Who Have Shaped The Future of Marketing”, The Chartered Institute of Marketing, United Kingdom, 2003
  • Distinguished Global Leadership Award, Pan Pacific Business Association, US, 2009

Academic Affiliations


  • Board of Trustee, University of Indonesia
  • Adjunct Professor, Graduate School of Management (GSM), University of Putra Malaysia
  • Chairman of the Founding Committee, School of Business and Management, Institut Teknologi Sepuluh Nopember
  • Board, School of Business and Management, Institut Teknologi Bandung (2006-2010)

Government Affiliations


  • Honorary Consul of Czech Republic for East Java, Central Java and Jogjakarta
  • Special Ambassador of Indonesia Tourism, appointed by The Government of Republic
  • Indonesia together with Bill Gates and Philip Kotler
  • Advisory Board of Chief of Police, the Republic of Indonesia.
  • Special Islamic Banking Committee of Central Bank of Indonesia

Community Services


  • Co-founder, Philip Kotler Center for ASEAN Marketing
  • Advisor of the ASEAN Foundation
  • Corporate Advisory Council Member, UNICEF Indonesia
  • Advisory Board Member, Conservation International—Indonesia Chapter
  • Fellow, Leadership for Environment and Development—Indonesia Chapter
  • Honorary Member, Rotary Club Kebayoran—Indonesia