MarcomBest 11-14 November 2013
Location: National Convention Center, Hanoi, Vietnam
Jean Lin








Jean Lin
Isobar Global Chief Strategy Officer





Day Three: November 14th

Mobile Advertising

Jean Lin started her advertising career with Ogilvy Advertising in Taiwan, before going to the US to attain her Masters of Integrated Marketing Communications at Northwestern University.
In 1999, she founded wwwins Consulting in Taipei and expanded it to Shanghai in 2002, Beijing in 2005, Hong Kong in 2007 and Guangzhou in 2008. wwwins became part of Isobar in July 2004 and now has more than 280+ staff in the Greater China region. wwwins Isobar today is winning the honours and recognitions of numerous industry awards frequently all across Asia and the world. The team was honoured as the Creative Agency of the Year in 2009 China Interactive Awards. It has also being named as the Digital Agency of the Year in ROI Festival since 2010.

Jean is now Isobar’s Asia Pacific Chief Executive Officer, driving innovation to accelerate Isobar’s Asia Pacific business growth and product excellence.  Under her leadership, Isobar Asia-Pacific has won more than 70 new accounts and has also named Campaign Asia Pacific Digital Agency of the Year in 2011. She is also Isobar’s Global Chief Strategy Officer, driving Isobar’s strategic coherency around the world. Through its network in 34 markets, Isobar is a new breed of global communications agency with digital at its heart, creating solutions for brands that are idea-led, technology-advance, and media enabled. Isobar to date has created successful brand stories for a number of blue-chip clients including Nokia, The Coca-Cola Company, Reebok, Bacardi and P&G.

She has been honoured in the  'Top 100 – the most influential of China Online Advertising' since 2007. In 2009, she was recognised by Advertising Age as 1 of 30 "Women to Watch" and in 2010, she was recognised by Media Magazine as Asia’s top female talent.
Jean is also a frequent speaker at industry conferences, and often an award jury member for Spikes Asia, Asia Marketing Effectiveness Awards, Greater China Click! Awards, China Interactive Awards, Effie Awards and CLIO Awards.