MarcomBest 11-14 November 2013
Location: National Convention Center, Hanoi, Vietnam
CONGRESS PROGRAM

TIME

VENUE

PROGRAM

SPEAKER

9:00 - 17:00

 

Delegate Registration

AFAA International Council Meeting
 

 

17:0017:30

  Flag Salute Ceremony  

19:00 - 21:00

National Convention Center

WELCOME PARTY

 

8:30 - 10:30

National Convention Center

Opening Ceremony

 

10:30 - 11:15

National Convention Center

A World of Permanent Unrelenting Change

"Ah, those carefree days when change used to visit our industry by the year, the month or the week. 

Remember them? Well, they're gone. Pretty much for good, I reckon. We can either sit and lament their passing or step up to the crease and play. The good news? With so many mouths and so few ears, only the greatest content is going to find its way to the surface and tickle our toes and hearts the way great work has always has. Twas ever thus."

John Merrifield

Google Asia - Pacific
Chief Creative Officer

11:1512:00

National Convention Center

The Yahoo! Re-Engineering Story

 

Rose Tsou

Yahoo! Inc.
Senior Vice President of Asia Pacific Region

12:00 - 14:00

State Room

National Convention Center

SUN FLOWER LUNCH

 

14:00 - 14:30

National Convention Center

Advertising Activitives and New Points in Advertising Law in Vietnam

Huynh Vinh Ai

Vietnam Deputy Minister of Culture, 
Sports and Tourism
 

 

14:30 - 15:15

National Convention Center


Inspiring stories for a better world
Bahrat Avalani
Regional Brand Experience
Director Uniliver Asia AMET
15:1515:45

State Room

National Convention Center

Coffee Break

 

15:45 - 16:45

National Convention Center Extreme Trust: Competition in The Age of The Empowered Customer

Don Peppers

Author, Keynote Speaker, Founding Partner of Peppers & Rogers Group

 

16:4517:30

 

 Creating Brand Advocacy in an Era of Digital Empowerment

Tom Doctoroff

JWT - APAC CEO


 

17:30

 

Close of Day 2

 

19:00

National Convention Center

DENTSU NIGHT

 

9:00 - 10:00

National Convention Center

Building a Winning Brand

David Allen Aaker

Famous author of the best-selling book “Brand Relevance: Making Competitors Irrelevant”
 

10:00 - 10:45

National Convention Center

How to be a David in an Era of Multinational Goliaths

Rahul Sharma

Micromax
Co-founder and Managing Director


 

10:45 - 11:15

State Room

National Convention Center

Coffee Break

 

11:15 - 12:00




National Convention Center
 

           

Can Creativity and Scale Co-Exist?

Publishers, media buyers, creative agencies and advertisers all struggle between finding a mix of products and solutions that have a large footprint but simultaneously provide a rich canvas where creative authors can innovate and inspire the target audience.  This session will explore the poles of creativity and scale and uncover whether there really is a “sweet spot” for both.

Michael Barden

DG Mediamind - Vice President of Publisher Sales


 

12:00 - 14:00

State Room

National Convention Center

HAKUHODO LUNCH

 

14:00 - 14:30

National Convention Center

Making Advertising Impressions More Impressive: using neuroscience tools to improve ad effectiveness

Today, our ability to understand what motivates people to buy a brand is more sophisticated than ever.  New learning and research tools allow us to identify compelling advertising strategies and fine-tune advertising executions to be more effective than ever. This presentation will explore new learning on how people respond to advertising and demonstrate the application of the following new methodologies:

Implicit Measurement: Enabling us to understand consumers’ intuitive, ‘gut level’ thoughts and feelings about a brand, an ad, a concept, a logo or other stimulus.

Facial Coding: Providing moment-by-moment insights of the emotional response to advertising, delivering optimized campaigns and communications.

Eye Tracking: Delivering a precise understanding of what captures consumers’ visual attention informing stronger online ad campaigns, better packaging, and more satisfying shopper experiences.

Nigel Hollis

Millward Brown - Executive Vice President, Chief Global Analyst

 

14:30 - 15:00

National Convention Center

New Way to Understand Consumers

 

Mundlay Shekhar

Suntory Pepsico Vietnam - 
COO & General Director

 

 

 

15:00 - 15:30

National Convention Center

Panel Discussion

Moderator: Raymond So

AFAA Vice Chairman

 

 

15:30 - 15:50

State Room

National Convention Center

Coffee Break

 

15:50 - 16:25

National Convention Center

AFAA Asia Advertising Trend Report

Edward Pank

Warc Asia - Managing Director

 

 

16:25 - 17:00

National Convention Center

Digital Advertising and Urban Design:
Augmented Place Making

 

Kim, Do-nyun

Sung Kyun Kwan University Seoul Digital Media City (DMC) - Chief Planner

 

17:00 - 17:15

National Convention Center

2015 AdAsia Taipei Presentation

 

17:15 - 17:45

National Convention Center

2017 AdAsia Bidding

 

17:45

 

Close of Day 3

 

19:00

Grand Plaza Hanoi Hotel



TAAA NIGHT

 

9:00 - 9:40

National Convention Center

Convergence 4.0

Jean Lin

Isobar - Global Chief Strategy Officer, APAC CEO         

     

9:40 - 10:20

National Convention Center

Mobile Marketing Experiences in Japan & New Trend

Takayuki Hoshuyama

D2C Inc. – CEO


 

10:20 - 10:55

National Convention Center

 

Social Media, The Good, The Bad and The Ugly

 

Dinh Ba Thanh

Founder, Chairman & CEO of Dat Viet VAC Group Holdings

10:55 - 11:15

State Room

National Convention Center

Coffee Break

 

11:15 - 12:00

National Convention Center

Panel Discussion: “Redefining Digital: Mankind’s Third Biggest Revolution”

Moderator: Anurag Batra


Chairman & Editor-in-Chief
exchange4media Group

 

  Lee Smith

  CEO - Digital Platforms
  Omnicom Media Group APAC

 

 

  Jawahar Kanjilal

  Vice President
  Global Head of Nokia Life, Nokia

 

12:00 - 14:00

State Room

National Convention Center

 

KANTAR MEDIA LUNCH

 

 

 

14:00 - 14:45

National Convention Center

 

Reinventing Advertising – The Dentsu Way

 

 

Dick van Motman

Chairman & CEO
Dentsu Network/Asia

 

14:45 - 15:15

National Convention Center

Managing a Global Brand across Asia - Manchester United's Story

  Jamie Reigle

  Managing Director, Asia Pacific
  Manchester United

 

15:15 - 15:45

National Convention Center

Re-Engineer Creativity

Do Cao Nguyen a.k.a. Hien

Founder of Clipper Indochine
Executive Creative Director, Hakuhodo & SAC

 

15:45 - 16:00

State Room

National Convention Center

Coffee Break

 

16:00 - 17:00

National Convention Center

NEW WAVE MARKETING: Reframing the Communication

Hermawan Kartajaya

President of World Marketing Association, Co-author of 5 books with Philip Kotler
 

17:00 - 17:10

National Convention Center

2014 DigiAsia Presentation

 

17:10 - 17:30

National Convention Center

Announcement of AdAsia 2017

Closing Ceremonies

 

17:30

 

Close of Day 4

 

19:00

Baoson Paradise Theme Park

   FAREWELL PARTY