MarcomBest 11-14 November 2013
Location: National Convention Center, Hanoi, Vietnam
INTRODUCTION

 

Re-engineer advertising

       

 

 

News

An official press conference for the 28th Asian Advertising Congress took place on August 29th 2013 at the Majestic Saigon Hotel in Ho Chi Minh City, Vietnam; where the formal announcement of “AdAsia 2013” was most confidently accomplished by the leaders of the various business groups sponsoring the event.

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This seminar presents an opportunity to review the various strengths and weaknesses in how Vietnamese enterprises currently engage in advertising to market their products and services in order to recognize how our current practices differ from the newest trends in advertising both regionally and around the globe.

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The seminar entitled “The New Learning Curve in the Digital Age and Re-Engineering Advertising” organized by the AdAsia Committee in Ho Chi Minh City was well received within the main hall of the University of Economics HCMC on October 18th 2013.

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Mr. Faris Abouhamad, the Chairman and World President of the International Advertising Association (IAA), has confirmed that he will attend the 28th Asian Advertising Congress (AdAsia 2013) to be held in Hanoi, Vietnam from November 11th to 14th 2013.

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DatVietVAC Nocturne “First With Charisma”

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Manchester United has recently accepted an invitation to participate in the 28th Asian Advertising Congress (AdAsia 2013) to be held in Hanoi, Vietnam from November 11th to 14th 2013.

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Dentsu Night is always one particularly special part of the AdAsia festivities that never ceases to amaze and to entertain! To be held from 6:00 PM to 9:00 PM on November 12th, 2013 within the inner square of the National Convention Center, Dentsu Night will feature elaborate decorative sets designed to represent the three regions of Vietnam.

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The Hakuhodo Lunch consists of a noontime banquet that will be held on November 13th 2013 at the AdAsia Congress. The Hakuhodo Lunch will provide an opportunity for delegates and visitors to learn more about the country and people of Japan; will offer guests a wonderful assortment of Japanese cuisine.

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To welcome all representatives and pre-announce AdAsia 2015 in Taipei. The organizer of AdAsia 2015 invites all representatives to attend “Taipei Night” creative party at Grand Plaza Hotel.

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The only way to grow, with rare exceptions, is to create “must haves” that renders competitors less relevant and then building barriers to prevent them from becoming relevant.

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The World is still Round, but The Market is already Flat. New Wave Marketing will be the new Legacy Marketing. Marketing Communication should be Reframed.

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The press conference with the topic of “Enterprises with Re-engineering Media and Advertising” successfully took place on August 28th at Hochiminh City, with the cooperation of many sponsors signing the contract of media sponsoring and endorsing for AdAsia 2013.

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AFAA is supporting AdAsia Vietnam in the preparation work and most of the key elements are in place for the 28th AdAsia (Asian Advertising Congress) which will take place in the magnificent National Convention Center, Hanoi.

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In traditional Eastern culture it is the Crane who brings both good luck and hope for success and has forever been the symbol of nobility and elegance..

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iButterfly Vietnam is now a proud Digital Marketing Partner of the Ad Asia 2013 festival. It will support to promote and attract local and international delegates through communications on the mobile platform and social media channels related to the technology.

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