MarcomBest 11-14 November 2013
Location: National Convention Center, Hanoi, Vietnam

 

 

 

 

 

Reframing the Communication

By Hermawan Kartajaya

President of World Marketing Association
Co-author of five books with Philip Kotler

Hermawan Kartajaya is the President of World Marketing Association and a co-founder of Asia Marketing Federation. In 2003, he was named by the United Kingdom’s Chartered Institute of Marketing on the list of "50 Gurus Who Have Shaped the Future of Marketing" that includes the likes of Philip Kotler, David Aaker, Gary Hamel, Tom Peters, and Seth Godin. In 2009, he received the Distinguished Global Leadership Award from the Pan-Pacific Business Association at the University of Nebraska- Lincoln.

He is a unique combination of a thinker of strategic business concepts, particularly in marketing, and a practitioner. He has written five international books with Philip Kotler—the father of modern marketing. His latest book, Marketing 3.0 is widely acknowledged globally and is translated into 23 non-English languages around the world. His marketing concepts can also be found in Global Marketing Management  and Principles of Global Marketing textbooks by Warren Keegan—the world’s renown expert of global marketing. To help companies in Southeast Asia grow, he founded MarkPlus, Inc.— Southeast Asia’s leading professional services firm in the area of marketing consulting, research, and training—in 1990. Prior to leading his own firm, he was the sales and distribution director of a major consumer goods company.

Hermawan Kartajaya is also an internationally acknowledged speaker and lecturer. He attended Harvard Business School’s Program on Case Method and Participant-Centered Learning in Boston and Beijing, exclusively designed for senior professors and deans of universities in Greater China and Singapore. Since 2006, he guest lectured for Nanyang MBA and Nanyang Fellows Programme in Singapore. He has been invited as a speaker by seminars and conferences around the world. Recently, he became the first speaker at the World Marketing Summit 2012 in Dhaka, Bangladesh. He was also the keynote speaker for the QSP Summit 2012 in Porto, Portugal and a featured speaker for the Kellogg Innovation Network Global Summit 2012 in Evanston, US.