MarcomBest 11-14 November 2013
Location: National Convention Center, Hanoi, Vietnam






AFAA announcing AdAsia 2013 in Hanoi, Vietnam

 Dear Members,

We have great pleasure in announcing that AdAsia Vietnam 2013 will take place from the 11th to the 14th of November 2013 in Hanoi, Vietnam.

Briefly the program is as follows:
11 November – AFAA General Body meeting; AdAsia Welcoming Ceremonies (evening)
12 November - AdAsia
13 November – AdAsia
14 November – AdAsia, AdAsia Closing Ceremonies

The full program is available in the presentation below:

AFAA is supporting AdAsia Vietnam in the preparation work and most of the key elements are in place for the 28th AdAsia (Asian Advertising Congress) which will take place in the magnificent National Convention Center, Hanoi.

Amongst the Speakers confirmed are Howard Draft, Executive Chairman of DraftFCB, Mike Yapp, Google – Director, The Zoo Creative Development Group, David Allen Aker, Author of the best-selling book “Brand Relevance: Making Competitors Irrelevant”, Hermawan Kartajaya, President of the World Marketing Association and Eileen Campbell, Global CEO Millward Brown. All the confirmed speakers are available in the presentation below.

It is panning out to be an interesting AdAsia with the theme of “Re-engineer Advertising”.

Given current volumes of advertising investment, the growing complexity of available media alternatives and the risks and opportunities associated with both, advertisers now need to make their decisions using a broader, more accurate and consistent set of information to reach their agreed target consumers effectively and efficiently.

The digital revolution continues at remarkable speed, disrupting business models while delighting many consumers with dazzling new choices of ways they can consume content.

Media companies have learned to distribute their content across multiple platforms, but sometimes have difficulty making money from their new distributing methods.

With all these and more at stake, it is paramount that you make sure to bring a large delegation from your marketing communications industry to participate, gather knowledge, question, network and make this into a terrific AdAsia Vietnam 2013.

Our hosts are arranging memorable evening parties that cannot be missed!

J. Matthews
AFAA General Secretary