MarcomBest 11-14 November 2013
Location: National Convention Center, Hanoi, Vietnam






AdAsia Vietnam 2013 HCMC Press Release

An official press conference for the 28th Asian Advertising Congress took place on August 29th 2013 at the Majestic Saigon Hotel in Ho Chi Minh City, Vietnam; where the formal announcement of “AdAsia 2013” was most confidently accomplished by the leaders of the various business groups sponsoring the event.

Respectively in alphabetical order: Dentsu Media Vietnam; Le Media Group; MMA Global (Mobile Marketing Association); Sun Flower Media Group; Vina Media Corporation; & WADA Group..Below are photos of their representatives signing organizer’s contracts for AdAsia 2013:

Mr. Dinh Quang Ngu, Chairman of the AdAsia Vietnam Organizing Committee, and Mr. Raymond So, Vice Chairman of the Asian Federation of Advertising Associations (AFAA) are shown here delivering their speeches at the press conference.



Ms. Tran Nguyen Thien Huong, Executive Chairwoman of Sun Flower Media is shown after signing as Main Sponsor for AdAsia 2013 together with Mr. Tran Hung, General Director of AdAsia Vietnam Event, JSC



Mr. Holmes H. Stoner Jr., Sr. Vice President of Vina Media is shown here signing together with Mr. Tran Hung


Mr. Gaku Shinoda – Dentsu Vietnam’s General Director signs as Sponsor for “Dentsu Night” together here with Mr. Tran Hung


Mr. Le Quoc Vinh, Le Media Executive Chairman signs as Sponsor for AdAsia 2013 together here with Mr. Tran Hung


Mr. Pham Tien Thinh, CEO of WADA is shown after signing as Sponsor for Web mobile of AdAsia 2013 together with
Mr. Tran Hoang, Deputy Head of AdAsia Vietnam, Chairman of VietnamMarcom.
WADA and MMA Global are Sponsors for Information via Mobile Platform.


Mr. Hiroko Yamaguchi CEO of Dentsu Media Vietnam & iButterfly Representative signs as Digital Marketing partner 
of AdAsia 2013 together with Mr. Tran Hoang, Deputy Head of AdAsia Vietnam


With financial circumstances being as they are around the globe today, in order to insure a most successful presentation of the AdAsia 2013 event; AdAsia Vietnam’s organizers elected to source financing from the private sector and to produce the event utilizing a business model comprised of the “Council of Sponsorship”; as well as a cooperative effort involving various media groups to build a “Complex of Media Sponsors” and a “Council of Information Sponsors".

While the Ministry of Interior Affairs has begun distributing event related information to all local media outlets in support of the upcoming congress; AdAsia 2013 has already begun receiving positive feedback from various press agencies and business communications companies including: AVG, VTC, VTVCab, and the Vietnam Internet Association. All in all it appears that the event’s media sponsors are likely to receive extremely good value for their participation.

Vietnam News Agency – together with more than 20 other press agency groups – has promised to provide sponsored information dissemination for AdAsia 2013. In addition, a number of popular business communications enterprises, working together with various other VAA members, will create a multimedia communications network for AdAsia 2013 involving visual advertising displays posted on large billboards and panels, as well as LED video screens located in Hanoi, Ho Chi Minh City, and other areas throughout Vietnam. 
AFAA leaders, in active coordination with the event’s organizers, have invited many international communicators and international sponsors to support this congress such as: Dentsu, Hakuhodo, TAAA, Kantar Media, IAA, Impact, Campaign India and others.
In embracing the communal spirit that the AdAsia events represent; it is a wonderful feeling of camaraderie to see both the local and international media communities working in concert with a diverse assortment of entrepreneurial enterprises to determinedly insure that the 28th Asian Advertising Congress in Vietnam shall be a resounding success!