MarcomBest 11-14 November 2013
Location: National Convention Center, Hanoi, Vietnam






Manchester United is Invited to Participate in AdAsia 2013 Program

Manchester United is an English professional football club based in Greater Manchester, UK; though the team also maintains a strong presence in Asia.
Manchester United (MU) has recently accepted an invitation to participate in the 28th Asian Advertising Congress (AdAsia 2013) to be held in Hanoi, Vietnam from November 11th to 14th 2013.

Mr. Jamie Reigle, MU’s Managing Director for Asia, will give a speech at the AdAsia 2013 forum entitled; "Managing a Global Brand across Asia - Manchester United's Story".

Responsible for the management and development of MU’s business in the Asia - Pacific region, Mr. Reigle also focuses on the strategic direction and business communications of the club’s global brand as it continues to grow in popularity.

Manchester United is today one of the most popular football clubs in England and around the world

While MU's football club has a good track record in many respects, MU has been phenomenally successful at advertising its brand through promotional efforts involving all different types of media. MU’s proactive marketing communications strategies have served to increase the club’s popularity to the point where MU is now counted as one of the favorite clubs of football fans literally around the world.

AdAsia – the bi-annual Asian Advertising Congress forum organized under the auspices of the Asian Federation of Advertising Associations (AFAA) and this year hosted by Vietnam – regularly attracts representatives of many of the most influential advertising organizations from both Asia and from around the globe.

According to AFAA representatives, AdAsia Vietnam 2013 is shaping up to be a particularly entertaining event and they anticipate unprecedented levels of international delegate participation.