MarcomBest 11-14 November 2013
Location: National Convention Center, Hanoi, Vietnam






The New Learning Curve in the Digital Age and Re-Engineering Advertising

The seminar entitled “The New Learning Curve in the Digital Age and Re-Engineering Advertising” organized by the AdAsia Committee in Ho Chi Minh City was well received within the main hall of the University of Economics HCMC on October 18th 2013.

The activity was organized within the framework of the Asian Advertising Congress and its purpose was to enhance student awareness and understanding regarding the advertising industry’s ongoing transition from “Print Media” to “Digital Media” in order to help students adapt their perspective to the industry’s current status of development.

Below are some pictures from the seminar:

From left to right: Mr. Duong Thanh Truyen - Chairman, Youth Publishers; Phd Le Tan Buu - UEH; Mr. Tran Hoang - Deputy Head of AdAsia 2013, Chairman, VietnamMarcom; Msc. Le Quoc Chinh - UEH; Mr. Gaku Shinoda - General Director, Dentsu Vietnam; Mr. Le Quoc Vinh - Chairman, LeMedia Group

MR. CLAUDE TRAN - Strategic Planning Director of Dentsu Vietnam being interviewed by HTV

MR. LE QUOC VINH, Chairman of Le Media Group being interviewed by HTV

Ngoc Anh